Trang Tien Ice Cream is a traditional ice cream brand established in 1958. Its name originates from its very first place of production and sale - Trang Tien Street. Since then, through decades of change and the evolution of modern life, Trang Tien Ice Cream has continued to thrive at 35 Trang Tien Street, Hoan Kiem District, Hanoi. Over the years, it has become a cultural symbol embedded in the memory of those with a deep affection for Hanoi: “Without experiencing Trang Tien Ice Cream, one cannot claim to be a Hanoian.” Whether born and raised in the capital or just passing through for study or work, Trang Tien Ice Cream is a must-mention delicacy whenever one speaks of Hanoi’s culinary treasures. Closely tied to the historical Hoan Kiem Lake since the subsidized economy era, the brand is renowned for its distinctive and nostalgic flavors such as young green rice (cốm), mung bean, coconut, and pure cocoa. These traditional ingredients are crafted into irresistibly fresh, cool, mildly sweet, nutty, and creamy ice creams that have enchanted generations of locals and visitors alike. More than just a dessert, Trang Tien Ice Cream has become a timeless taste - a beloved part of Hanoi’s cultural identity. It evokes vivid memories of summer afternoons spent browsing books on the old streets, or breezy weekend evenings strolling around the lake, lining up for a cone of ice cream that tastes like home.