Givral is loved for its distinctive store appearance as well as the quality and variety of its freshly baked menu offered daily.

After more than 70 years of development in Saigon, the Givral pastry brand has gradually expanded to the capital city of Hanoi with striking store designs, high quality, and a diverse menu of freshly baked goods every day—leaving a lasting impression on its customers.

A Legacy Brand Over 70 Years Old from Saigon

Founded in 1950 by a French owner named Alain Portier, Givral quickly became part of the lifestyle of old Saigon with its refined, European-style flavors. To this day, after more than 70 years of development, Givral pastries remain beloved for their consistent quality and time-honored secret recipes.

Givral specializes in fresh pastries such as cream cakes, birthday cakes, wedding cakes, mooncakes, various types of bread, and baked goods. Among these, the corn cake line is especially popular and well-loved.

Currently, the brand boasts over 40 stores nationwide, with five locations in Hanoi across the districts of Hoan Kiem, Ba Dinh, Tay Ho, Cau Giay, and Hoang Mai.

A Fresh Look for Its Chain Stores

Recently, Givral stores in Hanoi underwent a design revamp inspired by the classic charm of European bakeries. This new visual identity is harmoniously crafted to offer capital city customers a fresh shopping experience while maintaining brand consistency across the country. In addition, the pastry shelves are continuously restocked with a wide range of designs and varieties.

A company representative shared that Givral is on a journey to conquer the most discerning market in the country—Hanoi—where many renowned bakery brands already exist. Beyond appearance and quality, Hanoi customers also expect an exceptional service experience when shopping, which Givral fully understands and aims to deliver. In the near future, Givral Hanoi will launch a free delivery service to further enhance the customer experience.

A Focus on Product Quality

According to the company, “Product Quality” is one of Givral’s core values. The brand not only delivers delicious, fresh pastries daily but also aims to contribute to a healthy, energetic, and refined lifestyle.

Dessert lovers visiting Givral are treated to dozens of freshly made cakes every day—visually appealing and carefully preserved.

In addition to fresh products such as cream cakes, mousse cakes, tiramisu, egg tarts, and melty cheese bread, Givral also offers a variety of sweet cookies like cat tongue cookies and almond crisps, conveniently packaged for storage and gifting. Particularly, the premium Cookies Gold tin set is elegantly designed, making it a suitable gift for guests and loved ones.

As for mooncakes, this year the brand has introduced fillings made from lotus seeds, cashews, almonds, walnuts, roast chicken, shark fin, and bird’s nest.

From steaming and grinding to stir-frying, each filling is processed through a meticulous procedure to ensure delicious and unique flavors. For mixed fillings with chicken or pork, Givral prepares everything in-house—from raw ingredients to the final product—marinating them in signature sauces to create a distinctive taste. Salted duck eggs are sourced from certified suppliers to ensure top-quality products.

According to Givral’s representative, after each year, based on business results and customer feedback, the company invites industry experts to participate in R&D (Research & Development). This R&D team analyzes business reports to identify top-selling products and market trends in the F&B sector, thereby developing new products aligned with consumer demand.